Luma Shopping App

The Challenge

Luma had a strong web presence but zero mobile footprint. Their target demographic — 25–35 year olds — was increasingly shopping exclusively on mobile. The brand needed a native-feeling iOS and Android app fast enough to hit the pre-holiday launch window, with push notifications, loyalty points, and a smooth checkout flow.

Our Approach

We chose Expo for the fastest possible path to both stores without sacrificing native feel. The product catalogue syncs from their existing Shopify backend via a lightweight Node.js adapter — no backend rewrite needed. Stripe handled payments with Apple Pay and Google Pay out of the box. The loyalty points system was built as a standalone microservice to avoid coupling with Shopify logic.

• Expo + React Native with custom native modules for haptic feedback and smooth animations
• Shopify Storefront API adapter in Node.js — cached responses with Redis for catalogue speed
• Stripe SDK with one-tap Apple Pay / Google Pay — 2-screen checkout flow
• Loyalty points microservice: earn on purchase, redeem at checkout, tier-based rewards
• Push notifications via Expo Push + FCM/APNs: abandoned cart, order status, flash sales